Build
Yourself
A 6-week movement challenge that rewards consistency with real in-app value.
Move more. Unlock more. Complete 3 biweekly milestones and earn 3 locked common Sneakers, plus an exclusive in-app completion badge.
Three milestones. Three sneaker unlocks. One final badge.
The challenge is structured as a premium progression system. Every two weeks raises the target and the reward momentum.
Exclusive final badge
Finish the entire six-week arc to secure the campaign’s final completion reward.
Reward consistency
Biweekly milestones turn sustained effort into a clear progression path instead of a one-off challenge spike.
Turn movement into onboarding
The campaign creates a direct route from active behavior to Strava-connected participation and reward readiness.
Real effort = real in-app reward
Each milestone unlocks in-app value tied to verified progress, making the challenge feel tangible and earned.
Bring active Strava users into the campaign
Movement-first messaging makes the campaign legible to motivated runners before asking them to go deeper into rewards and competition.
A clear progression from entry to badge unlock.
Every step reinforces one identity layer, one movement loop, and one reward path: Strava-first onboarding with backend-synced progress.
Strava is the primary identity layer.
Onboarding, progress, leaderboard ranking, and reward eligibility revolve around Strava activity data. Reward destination can be connected later in the claim flow.
User joins the Build Yourself challenge
User connects and authorizes Strava OAuth
User completes the Strava milestone
User becomes eligible to claim their reward
Reward destination can be connected after eligibility is confirmed
Complete all 3 milestones to unlock the final badge
Challenge starts soon.
Connect with Strava and get registered before 22 March 2026.
Connect Strava to enter the six-week challenge.
Start with Strava OAuth, continue into campaign registration, and move straight into backend-synced progress and ranking.
Syncing your campaign state
Restoring your athlete profile, progress, leaderboard, and reward eligibility.
Questions before you move.
The campaign logic is deliberately simple: Strava session in, progress tracked, leaderboard updated, rewards claimed when eligible.
Yes. Strava is required to join the challenge and track qualifying activity, milestone progress, and leaderboard ranking.